tag:blogger.com,1999:blog-4877948443768653355.post3596897330137733746..comments2010-11-29T17:55:08.728+11:00Comments on Marc Jarman Blog: The Social Media ImperativeMarc Jarmanhttp://www.blogger.com/profile/05947645470536053587noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-4877948443768653355.post-15848692238548187282010-11-29T17:55:08.728+11:002010-11-29T17:55:08.728+11:00Interesting stuff, Marc. It has a place, so do old...Interesting stuff, Marc. It has a place, so do old-school communication methods like getting on a plane to see your customers and picking up the phone to talk with them. Basically, different clients need different approaches and you need to be across them all.<br /><br />Like it.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4877948443768653355.post-51304318109523498892010-06-08T08:52:34.644+10:002010-06-08T08:52:34.644+10:00Interesting ! A sign of really shifting paradigms ...Interesting ! A sign of really shifting paradigms in how we understand the public sphere of mass communications. I agree by not being part of it, you are sending a message to customers and consumers, however, by being part of it, it is important to also be discerning and creative in thinking about how social networking could be used- ie be a leader not just a follower?Anonymoushttps://www.blogger.com/profile/15521842781664718130noreply@blogger.comtag:blogger.com,1999:blog-4877948443768653355.post-27103774408584854562010-05-28T12:03:27.267+10:002010-05-28T12:03:27.267+10:00That's right - fear of email! My experience of...That's right - fear of email! My experience of those early days of email is that it was mostly used for internal communications. "Oh no - we don't want them talking to people in other departments!"<br /><br />When Lou Gerstner took over IBM in the 1990's, he said that he'd never seen a company filled with so many smart people. If only he could get them to talk to each other.<br /><br />Now-a-days, if only we can get them to talk to their customers and the community.Marc Jarmanhttps://www.blogger.com/profile/05947645470536053587noreply@blogger.comtag:blogger.com,1999:blog-4877948443768653355.post-36366867443777915502010-05-27T23:55:49.072+10:002010-05-27T23:55:49.072+10:00Nice one, Marc!
Of course, many of the risks rais...Nice one, Marc!<br /><br />Of course, many of the risks raised around social media are the same arguments put forward around the use of email about 20 years ago. We are fundamentally risk averse. Everything old is new again ;)Gavin Heatonhttps://www.blogger.com/profile/08505818390611807191noreply@blogger.com